An approach of SEO that the CMO must be aware of
The large scale companies have the Chief Marketing Officers (CMO). Here is a discussion in a regard that what the CMO must have to understand about the SEO. It is the important activity for your brand recognition, traffic increase and lead generation. CMOs must be aware about some factors to know that if SEO is handled good or not.
Ranking: Yes, this is an important aspect of the Internet Marketing. Organic traffic improves the possibilities of lead generation. It is the old concept when SEOs were doing everything for ranking. As of now this strategy is outdated. Raking gained considering the latest Google updates are only worth.
A long term effort: All the SEO activities can be done, if you have a long term approach. Gaining organic traffic is a time consuming activity. The client can see initial results within 2 to 4 months. For the stable and sustain results you have to wait at least for the 8-12 months. If the business wanted to gain the fast results, then PPC and content marketing is there. Start PPC campaign with your targeted keywords, it is also a part of SEO.
Earn the best links: Some people think that, a ranking is boost if you have many links that are pointing to your web link. The good link can be earned through the great and informative content. Create the worth content and link the business link with it. Make sure that all the links are not good links. Some bad links are also there that may harm the SEO.
SEO is content marketing: Content marketing affect the SEO activities a lot. Content is king and collaborated with all the SEO activities. Targeting long term keywords means writing a content consisting the keywords, get the best links though the quality content.
Social strengthening: It is good, if you are creating unique, effective and informative content. But, you cannot spread it without optimizing the social media platforms. SMO is as well an important strategy that belongs to SEO.